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Shame-On is a drug store for people who have potentially humiliating personal needs and do not want to be judged when picking up embarassing prescription items. Thought up by Adam, the name 'Shame-On' is a takeoff on the pharmacy chain Sav-on. Two key products at Shame-On would be crab shampoo and herpes cream. Another part of the store would be set aside for items like vibrators, Ben Wa balls, rolling papers, and so on. Meant to be a nocturnal store, the hours are "street light to street light".